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040 _aDLC
_cDLC
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043 _an-us---
050 0 0 _aGV716
_b.S42 2005
082 0 0 _a796/.06/98
_222
100 1 _aShank, Matthew D.
245 1 0 _aSports marketing :
_ba strategic perspective /
_cMatthew D. Shank.
250 _a3rd ed.
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,
_cc2005.
300 _axxiv, 500 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aSports
_zUnited States
_xMarketing.
650 0 _aSports
_xEconomic aspects
_zUnited States.
906 _a7
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