000			01482cam a2200349 a 4500
001			690030
005			20140507105848.0
008			960703s1997 nyua b 001 0 eng
010			_a 96018618
020			_a0385482051
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.127 _b.P465 1997
082	0	0	_a658.8 _220
100	1		_aPeppers, Don.
245	1	0	_aEnterprise one to one : _btools for competing in the interactive age / _cDon Peppers and Martha Rogers.
250			_a1st ed.
260			_aNew York : _bCurrency Doubleday, _cc1997.
300			_axxv, 436 p. : _bill. ; _c19 cm.
504			_aIncludes bibliographical references (p. [392]-414) and index.
650		0	_aMarket segmentation.
650		0	_aCustomer relations.
650		0	_aRelationship marketing.
650		0	_aTechnological innovations.
700	1		_aRogers, Martha, _d1952-
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/random057/96018618.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/samples/random042/96018618.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/random046/96018618.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_cRB
955			_apc14 to sa00 07-05-96; sd20 07-03-96; sd39 07-06-96; to sd53 07-06-96; sd06 07-09-96; CIP ver. pv07 02-14-97
999			_c20851 _d20851
952			_w2013-02-06 _pA18759 _r2014-05-06 _40 _6658_800000000000000_PEP _942663 _bAUCL _10 _o658.8 PEP _d2013-02-06 _70 _yRB _00 _aAUCL