000 01546cam a22003614a 4500
001 13445852
005 20140507105841.0
008 031230s2005 nyua 000 0 eng
010 _a 2003071083
020 _a0072864877 (alk. paper)
020 _a0071111778 (international : alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.3
_b.P468 2005
082 0 0 _a658.8342 PET
_222
100 1 _aPeter, J. Paul.
245 1 0 _aConsumer behavior and marketing strategy
_bJ. Paul Peter, Jerry C. Olson.
250 _a7th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2005.
300 _axxv, 578 p. :
_bill. ;
_c27 cm.
440 0 _aMcGraw-Hill/Irwin series in marketing
500 _aVarious multi-media instructional materials are available to supplement the text.
650 0 _aConsumer behavior.
650 0 _aMarketing.
700 1 _aOlson, Jerry C.
_q(Jerry Corrie),
_d1944-
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh051/2003071083.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/mh041/2003071083.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _cRB
955 _apc20 2003-12-30 to SSCD
_ise40 2003-12-31
_aaa19 2004-01-02
_aps13 2004-05-12 1 copy rec'd., to CIP ver.;
999 _c21490
_d21490
952 _w2013-02-25
_pA19244
_r2014-05-06
_40
_6658_834200000000000_PET
_943596
_bAUCL
_10
_o658.8342 PET
_d2013-02-25
_70
_yRB
_00
_aAUCL