000			02125cam a2200397 a 4500
001			14613455
005			20140507105855.0
008			061027s2007 enkc b 001 0deng
010			_a 2006036078
015			_aGBA685614 _2bnb
016	7		_a013572661 _2Uk
020			_a9780470025918 (cloth : alk. paper)
020			_a0470025913 (cloth : alk. paper)
035			_a(OCoLC)ocm72868169
035			_a(OCoLC)72868169
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415 _b.M374 2007
082	0	0	_a658.8 MAZ _222
100	1		_aMazur, Laura.
245	1	0	_aConversations with marketing masters _cLaura Mazur and Louella Miles.
260			_aChichester ; _aHoboken, NJ : _bJohn Wiley, _cc2007.
300			_a236 p. : _bports. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPhilip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
650		0	_aMarketing.
650		0	_aMarketing _xManagement.
650		0	_aMarketing personnel _vInterviews.
700	1		_aMiles, Louella.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip074/2006036078.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006036078-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006036078-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_cRB
999			_c21536 _d21536
952			_w2013-02-25 _pA19294 _r2014-05-06 _40 _6658_800000000000000_MAZ _943649 _bAUCL _10 _o658.8 MAZ _d2013-02-25 _8REF _70 _yRB _00 _aAUCL
952			_w2013-02-25 _pA19293 _r2014-05-06 _40 _6658_800000000000000_MAZ _943648 _bAUCL _10 _o658.8 MAZ _d2013-02-25 _8REF _70 _yRB _00 _aAUCL