000			01326cam a22003134a 4500
001			14634828
005			20140507105854.0
008			061115s2008 ohua b 001 0 eng
010			_a 2006938699
020			_a0324362722
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.13 _b.M3586 2008
100	1		_aFerrell, O. C.
245	1	0	_aMarketing strategy _cO.C. Ferrell, Michael D. Hartline.
250			_a4e [ed.].
260			_aMason, OH : _bThomson South-Western, _cc2008.
300			_axxii, 717 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xManagement _vCase studies.
700	1		_aHartline, Michael D.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0709/2006938699.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1104/2006938699-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1104/2006938699-d.html
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_cRB
955			_apc12 2006-11-15 _ise30 2007-04-05 _ald11 2007-04-18 copy 2 added
999			_c21654 _d21654
952			_w2013-03-04 _pA19421 _r2014-05-06 _40 _6658_800000000000000_FER _943867 _bAUCL _10 _o658.8 FER _d2013-03-04 _70 _yRB _s2013-09-06 _00 _l1 _aAUCL