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| 001 | 12595516 | ||
| 005 | 20140507105854.0 | ||
| 008 | 011121s2003 maua b 001 0 eng | ||
| 010 | _a 2001057963 | ||
| 020 | _a0072410752 | ||
| 020 | _a0071151222 (international ed.) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.M29474 2003 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | _aKerin, Roger A. | ||
| 245 | 0 | 0 |
_aMarketing _cRoger A. Kerin ... [et al.]. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axliii, 741 p. : _bcol. ill. ; _c29 cm. |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references (p. 682-710) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 | _cRB | ||
| 955 |
_apc20 2001-11-21 to SSCD _cse45 2001-11-23 _ise45 2001-11-23 _aaa19 2001-11-26 _aps16 2002-05-10 bk rec'd, to CIP ver. |
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| 999 |
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| 952 |
_w2013-03-06 _pA19473 _r2014-05-06 _40 _6658_800000000000000_KER _944029 _bAUCL _10 _o658.8 KER _d2013-03-06 _70 _yRB _00 _aAUCL |
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