000			01127cam a2200277 a 4500
001			3524995
005			20140507105839.0
008			960529s1997 nyua b 001 0 eng
010			_a 96025516
020			_a1560249498 (alk. paper)
020			_a0789001977 (pbk)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.2 _b.M3584 1997
082	0	0	_a658.83 PER _220
245	0	0	_aMarketing research that pays off : _bcase histories of marketing research leading to success in the marketplace / _cLarry Percy, editor.
260			_aNew York : _bHaworth Press, _cc1997.
300			_axv, 270 p. : _bill. ; _c22 cm.
440		0	_aHaworth marketing resources
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research _xCase studies.
700	1		_aPercy, Larry.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_cRB
955			_apc19 to sa00 05-30-96; sc18 05-31-96; sc17 06-04-96; sc02 to DDC 06-05-96;aa05 06-07-96; CIP ver. se45 05-21-97
999			_c21888 _d21888
952			_w2013-03-07 _pA19619 _r2014-05-06 _40 _6658_830000000000000_PER _944189 _bAUCL _10 _o658.83 PER _d2013-03-06 _70 _yRB _00 _aAUCL