000			01353cam a22003254a 4500
001			13146494
005			20140507105828.0
008			030403s2004 ohua b 001 0 eng
010			_a 2003105039
020			_a0324271905
035			_a(DLC) 2003105039
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5837 _b.A38 2004
082	0	0	_a659.113 PAR _222
100	1		_aParente, Donald.
245	1	0	_aAdvertising campaign strategy : _ba guide to marketing communication plans _cDonald Parente.
250			_a3rd ed.
260			_aMason, Ohio : _bThomson/South-Western, _cc2004.
300			_axxvii, 404 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising campaigns.
650		0	_aCommunication in marketing.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy041/2003105039.html
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_cRB
955			_apc17 2003-04-03 _apv21 2003-09-17 to SSCD _ise38 2003-09-24 _ase00 2003-09-26 _aaa25 2003-10-02; _aCopy 2 to BCCD sp55 2004-07-14
999			_c21951 _d21951
952			_w2013-03-11 _pA19815 _r2014-05-06 _40 _6659_113000000000000_PAR _944301 _bAUCL _10 _o659.113 PAR _d2013-03-08 _70 _yRB _00 _aAUCL
952			_w2013-03-11 _pA19816 _r2014-05-06 _40 _6659_113000000000000_PAR _944302 _bAUCL _10 _o659.113 PAR _d2013-03-08 _70 _yRB _00 _aAUCL