000 01134pam a2200289 a 4500
001 690294
005 20140507105859.0
008 960423s1997 ilua b 001 0 eng
010 _a 96021378
020 _a0256189684
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415
_b.M29474 1997
082 0 0 _a658.8 BER
_220
245 0 0 _aMarketing /
_cEric N. Berkowitz ... [et al.].
250 _a5th ed.
260 _aChicago, Ill. :
_bIrwin,
_cc1997.
300 _axxxii, 736 p. :
_bcol. ill. ;
_c29 cm.
440 4 _aThe Irwin series in marketing
504 _aIncludes bibliographical references (p. 674-695) and indexes.
650 0 _aMarketing.
700 1 _aBerkowitz, Eric N.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _cDB
955 _apc19 to sa00 04-24-96; sc11 04-25-96; sc17 04-29-96; sc02 05-01-96; CIP ver. sc20 09-06-96
999 _c22055
_d22055
952 _w2013-03-14
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_d2013-03-14
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_00
_aAUCL
952 _w2013-03-14
_pD02419
_r2014-05-06
_40
_6658_800000000000000_BER
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_bAUCL
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_aAUCL