000 | 01301cam a2200313 a 4500 | ||
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999 |
_c22148 _d22148 |
||
001 | 13079884 | ||
005 | 20181222122349.0 | ||
008 | 030203s2004 njua b 001 0 eng | ||
010 | _a 2003043373 | ||
020 | _a0131405462 | ||
040 |
_aDLC _cDLC |
||
050 | 0 | 0 |
_aHF5415.123 _b.C58 2004 |
082 | 0 | 0 |
_a659.1 CLO _221 |
100 | 1 | _aClow, Kenneth E. | |
245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
246 | 3 | _aIntegrated advertising, promotion, and marketing communications | |
250 | _a2nd ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004. |
||
300 |
_axxvii, 538 p. : _bill. ; _c28 cm. _eWith CD-ROM |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aCommunication in marketing. | |
650 | 0 | _aAdvertising. | |
700 | 1 | _aBaack, Donald. | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
942 | _cRB | ||
955 |
_apc16 2003-02-03 to SSCD _ise20 2003-02-04 _aaa19 2003-02-05 _aps02 2003-09-26 1 copy rec'd., to CIP ver. |