000 01301cam a2200313 a 4500
999 _c22148
_d22148
001 13079884
005 20181222122349.0
008 030203s2004 njua b 001 0 eng
010 _a 2003043373
020 _a0131405462
040 _aDLC
_cDLC
050 0 0 _aHF5415.123
_b.C58 2004
082 0 0 _a659.1 CLO
_221
100 1 _aClow, Kenneth E.
245 1 0 _aIntegrated advertising, promotion & marketing communications /
_cKenneth E. Clow, Donald Baack.
246 3 _aIntegrated advertising, promotion, and marketing communications
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_cc2004.
300 _axxvii, 538 p. :
_bill. ;
_c28 cm.
_eWith CD-ROM
504 _aIncludes bibliographical references and indexes.
650 0 _aCommunication in marketing.
650 0 _aAdvertising.
700 1 _aBaack, Donald.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _cRB
955 _apc16 2003-02-03 to SSCD
_ise20 2003-02-04
_aaa19 2003-02-05
_aps02 2003-09-26 1 copy rec'd., to CIP ver.