000 00426nam a2200133 4500
020 _a0256206155
082 _a658.8 BER
100 _aBerkowitz [et.al]
245 _aMarketing
250 _a5th
260 _aN.A.
_bSouth-Western Thomson Learning
_c1996
500 _aCh- 7 Organizational Markets and Buying Behavior Ch- 8 Collecting and Using Information Ch-9 Marketing Segmentation, Targeting & Positioning
942 _cMCD
999 _c23123
_d23123