| 000 | 00422nam a2200133 4500 | ||
|---|---|---|---|
| 020 | _a0256206155 | ||
| 082 | _a658.8 BER | ||
| 100 | _aBerkowitz [et.al] | ||
| 245 | _aMarketing | ||
| 250 | _a5th | ||
| 260 |
_aN.A. _bSouth-Western Thomson Learning _c1996 |
||
| 500 | _aCh- 19 Integrated Marketing Communication, Sales Promotion and Public Relation Ch- 20 Advertising Ch- 21 The Strategic Marketing Process | ||
| 942 | _cMCD | ||
| 999 |
_c23127 _d23127 |
||