000 00389nam a2200145 4500
020 _a0030314372
082 _a658.8 BOO
100 _aBoone
245 _aContemporary Marketing: Case Studies 3
250 _a10th
260 _aUSA
_bHarcourt Inc.
_c2001
500 _a11.Pfizer/Viagara 12. Parker Bros/ Monopoly 13. Radio Shack/ Sprint 14. Wine.com
700 _aKurtz
942 _cMCD
999 _c23133
_d23133