| 000 | 00438nam a2200145 4500 | ||
|---|---|---|---|
| 020 | _a0072467274 | ||
| 082 | _a658.8 PER | ||
| 100 | _aPerreault | ||
| 245 | _aEssentials of Marketing: A Global Managerial Approach | ||
| 250 | _a9th | ||
| 260 |
_aUSA _bMc-Graw Hill _c2003 |
||
| 500 | _a15. Advertising- the global cola wars' 16. Factors in the successful pricing decision 17. Services Marketing | ||
| 700 | _aMcCarthy | ||
| 942 | _cMCD | ||
| 999 |
_c23145 _d23145 |
||