000			02035cam a2200325 a 4500
001			15980873
005			20140507110900.0
008			091112s2011 maua b 001 0 eng
010			_a 2009047553
020			_a9789332510364
035			_a(OCoLC)ocn465681514
040			_aDLC _cDLC _dYDXCP _dC#P _dBWX _dBTCTA _dCDX _dDLC
050	0	0	_aHF5416.5 _b.N34 2011
082	0	0	_a658.816 NAG _222
100	1		_aNagle, Thomas T., _d1951-
245	1	4	_aStrategy and tactics of pricing : _ba guide to growing more profitably / _cThomas T. Nagle, John E. Hogan, Joseph Zale.
250			_a5th ed.
260			_aDelhi _bPearson _cc2011.
300			_a350 _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aStrategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Financial analysis : pricing for profit -- Competition : managing conflict thoughtfully -- Measurement of price sensitivity : research techniques to supplement judgment -- Ethics and the law : understanding the constraints on pricing.
650		0	_aPricing.
650		0	_aMarketing _xDecision making.
700	1		_aHogan, John E., _cPh. D.
700	1		_aZale, Joseph.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_cDB
955			_bxj13 2009-11-12 _ixj13 2009-11-12 (telework) _axe09 2010-08-18 1 copy rec'd., to CIP ver.
999			_c23616 _d23616
952			_w2014-02-13 _pD03245 _r2014-05-06 _40 _6658_816000000000000_NAG _956046 _bAUCL _10 _o658.816 NAG _d2014-02-13 _70 _yDB _00 _aAUCL