000 | 01711cam a2200325 a 4500 | ||
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001 | 16687517 | ||
005 | 20141124154945.0 | ||
008 | 110310s2012 ii a b 001 0 eng | ||
010 | _a 2011008778 | ||
016 | 7 |
_a015758694 _2Uk |
|
020 | _a9788132106357 (hard back : alk. paper) | ||
020 | _a8132106350 (hard back : alk. paper) | ||
035 | _a(OCoLC)ocn706020684 | ||
040 |
_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dUKMGB _dDKAGE _dYNK _dBWX _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.5 _b.B488 2012 |
082 | 0 | 0 |
_a658.4012 BIJ _222 |
100 | 1 | _aBijapurkar, Rama. | |
245 | 1 | 0 |
_aCustomer in the boardroom? : _bcrafting customer-based business strategy / _cRama Bijapurkar. |
260 |
_aNew Delhi ; _aThousand Oaks, Calif. : _bSAGE, _c2012. |
||
300 |
_axxii, 232 p. : _bill. ; _c25 cm. |
||
490 | 0 | _aResponse business books | |
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aIntroduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations. | |
650 | 0 |
_aCustomer relations _xManagement. |
|
650 | 0 | _aStrategic planning. | |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 | _cBK | ||
955 |
_bxj07 2011-03-10 _ixj07 2011-3-10 to Dewey _axn03 2012-05-18 1 copy rec'd., to CIP ver. |
||
999 |
_c24686 _d24686 |