000 00285nam a22001337a 4500
020 _a9780072838213
082 _a658.8 RIC
100 _aRichardson, John E
245 _aMarketing
250 _a25th
260 _aGuilford
_bMcGraw-Hill/Dushkin
_c2003
300 _a223
942 _cBK
999 _c27044
_d27044