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008 131030s2014 inua 001 0 eng d
010 _a 2013954089
015 _aGBB3A1474
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016 7 _a016537165
_2Uk
020 _a9788126548620
035 _a(OCoLC)ocn862759703
040 _cs
082 0 4 _a658.83 WIN
100 1 _aWinston, Wayne L.
245 1 0 _aMarketing Analytics: Data-driven techniques with Microsoft Excel
260 _aNew Delhi
_bWiley India private Limited
_c2014
300 _a690
500 _aIncludes index.
630 0 0 _aMicrosoft Excel (Computer file)
650 0 _aMarketing research
_xData processing.
650 0 _aElectronic spreadsheets.
650 7 _aEXCEL.
_2gnd
650 7 _aMarketing.
_2gnd
650 7 _aDatenanalyse.
_2gnd
942 _2ddc
_cBK
999 _c27057
_d27057