000 00319nam a22001457a 4500
020 _a9780198079446
082 _a658.8 BAI
100 _aBaines, Paul
245 _aMarketing
260 _aNew Delhi
_bOxford University Press
_c2013
300 _a697
700 _aFill, Chris
700 _aPage, Kelly
942 _cBK
999 _c27377
_d27377