000 00574nam a2200169Ia 4500
008 150826s2005 xx 000 0 und d
020 _a0-07-059410-4
082 _a658.8 PER
100 _aPerreault William D
245 _aBasic Marketing
_bA Global-Managerial Approach
250 _a15
260 _bTata McGraw-Hill Publishing Company Limited
_aNew Delhi
_c2005
300 _a792
500 _aTransferred from F1 Library
650 _aAdvertising ; Buying Behaviour ; Consumer Market ; Marketing Environment ; Marketing Ethics ; Market
700 _aMccarthy Jerome E
999 _c30439
_d30439