000 00332nam a22001337a 4500
020 _a9788178089614
082 _a659.1 CLO
100 _aClow, Kenneth E
245 _aIntegrated Advertising, Promotion and Marketing Communications
260 _aNew Delhi
_bPearson
_c2002
300 _a638
856 _uBaack, Donald
942 _cBK
999 _c32360
_d32360