000 00310nam a22001217a 4500
020 _a9788131722367
082 _a658.8342 RAM
100 _aRamesh, Kumar S
245 _aConsumer Behavior and Branding : Concepts, Readings and Cases
260 _aNew Delhi
_bPearson Power
_c2009
300 _a607
942 _cBK
999 _c32478
_d32478