000 00288nam a22001217a 4500
020 _a9788131403013
082 _a658.87 GOP
100 _aGopal V V
245 _aChannel Management
_bconcepts and cases
260 _aHyderabad
_bICFAI University press
_c2006
300 _a237
942 _cDB
999 _c32995
_d32995