000			nam a22 4500
999			_c36157 _d36157
020			_a9780739321614
082			_a658.81 CRO
100			_aCrom, J. Oliver
245			_aSales Advantage : how to get it, keep it and Sell More Than Ever
260			_aAshland _bBlackstone Audio, Inc. _c2007
300			_aAudio Book _b3 Hours _e1 Disc
505			_aThe two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to...
700			_aCrom, Micheal
942			_cMCD