000 00798nam a22002297a 4500
005 20231128161704.0
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040 _aAlliance University
082 _a658.83 ROO
100 _aRoopa, B. L
245 _aA Study on the Antecedents of the Buyer Behavior of Herbal Health Products
260 _aBengaluru
_bAlliance University
_c2022
300 _a172
502 _aThesis
_bPh.D.
_cAlliance School of Business, Alliance University,
_d2022
_gGuide: Mrinmoy Bhattacharjee
_hAlliance School of Business
650 _aThesis and Dissertation
650 _aTheory of Planned Behavior
650 _aSocial Cognitive Theory
650 _aBuyer Behavior
650 _aHerbal Products
856 _uhttp://hdl.handle.net/10603/435496
942 _cDTD
999 _c40514
_d40514