000			01386 a2200205 4500
020			_a9781032029948
082			_a791.430232 RIC
100			_aRichie, Joseph
245			_a Introduction to Film and TV Production: From Concept to Market
260			_bRoutledge _c2022 _aNew York
300			_a207
520			_aThis streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product. Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.
650			_aStory Development
650			_aProduction
650			_aMarketing
700			_aRussell, Karen
700			_aWinston, Tameka
700			_aTaylor, Airielle J
942			_2ddc _cBK
999			_c42203 _d42203