000 01227 a2200157 4500
020 _a9781422184035
082 _a808.06665 GAR
100 _aGarner, Bryan A
245 _aHBR Guide to Better Business Writing: Engage Readers, Tighten and Brighten, Make Your Case
260 _bHarvard Business Review Press
_c2013
_aBoston
300 _a210
520 _aDON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab--and keep--readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage
650 _aCommercial correspondence
650 _aBusiness
942 _2ddc
_cBK
999 _c42325
_d42325