000 | 01227 a2200157 4500 | ||
---|---|---|---|
020 | _a9781422184035 | ||
082 | _a808.06665 GAR | ||
100 | _aGarner, Bryan A | ||
245 | _aHBR Guide to Better Business Writing: Engage Readers, Tighten and Brighten, Make Your Case | ||
260 |
_bHarvard Business Review Press _c2013 _aBoston |
||
300 | _a210 | ||
520 | _aDON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab--and keep--readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage | ||
650 | _aCommercial correspondence | ||
650 | _aBusiness | ||
942 |
_2ddc _cBK |
||
999 |
_c42325 _d42325 |