000			01975 a2200193 4500
020			_a9789353435417
082			_a658.805 WIR
100			_aWirtz, Jochen
245			_aEssentials Of Services Marketing
250			_a3
260			_bPearson _aNoida _c2019
300			_a675
520			_aOffering a comprehensive view of a field that is evolving at an unprecedented pace, essentials of services marketing, third edition, is a concise, reader-friendly guide to marketing and managing services. Encompassing pioneering service concepts and the latest developments, academic research as well as managerial insights, this book combines a practical, real-world focus with rich visual pedagogy to present an engaging and exciting look at the world of the service economy. Features: the book uses a systematic learning approach. Each br>Chapter has clear learning objectives, an organizing framework that provides a quick overview of the chapter’s contents and line of argument, and br>Chapter summaries in bullet form that condense the core concepts and messages of each br>Chapter opening vignettes and boxed inserts within the chapters are designed to capture student interest and provide opportunities for in-class discussions. They describe significant research findings, illustrate practical applications of important service marketing concepts, and describe best practices by innovative service organizations. Contains the most relevant contexts of services marketing based on the Indian perspective in the form of relevant examples, theoretical questions, practical exercises, activities and references. A simple demonstration of concepts with appropriate figures/images for better understanding. The book also shares an overview of other global services marketing aspects along with examples in a lucid manner
650			_aServices Marketing
650			_aConsumer Behavior
650			_aDesigning Service
700			_aLovelock, Christopher
942			_cBK _2ddc
999			_c45088 _d45088