000			01378 a2200217 4500
020			_a9789332587694
082			_a658.87 BER
100			_a Berman, Barry
245			_aRetail Management : A Strategic Approach
250			_a13
260			_bPearson _aNoida _c2018
300			_a722
520			_aRetail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today’s retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of Omni channel retailing. Features New to this edition:• All data and examples reflect current Indian economic and world situations as much as possible, incorporating the need to take into account the economic environment that has dramatically affected so many businesses and consumers
650			_aRetail Management
650			_aConsumer Behavior
650			_aFranchising
650			_aComputerization and Retailing
700			_aEvans, Joel R
700			_aChatterjee, Patrali
942			_cBK _2ddc
999			_c45091 _d45091