000			01617 a2200193 4500
005			20250626135209.0
020			_a9780141999937
082			_a330.019 THA
100			_aThaler, Richard H.
245			_aNudge: The Final Edition
260			_bPenguin _aNew Delhi _c2021
300			_a366
520			_aNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change. Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.
650			_aConsumer behavior
650			_aEconomics Psychological aspects
650			_aDecision making Psychological aspects
700			_aSunstein, Cass R
942			_cBK _2ddc
999			_c45298 _d45298