000 01121 a2200193 4500
020 _a9780241953648
082 _a658.80019 KAW
100 _aKawasaki, Guy
245 _aEnchantment: The Art of Changing Hearts, Minds and Actions
260 _aNew York
_bPortfolio/Penguin
_c2011
300 _a211
520 _aHow do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers, and changes hearts and minds. This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decade of experience as an entrepreneur. Few people in the world are qualified to teach you how to enchant.
650 _aPersuasion (Psychology) in Organizations
650 _aPersuasion (Psychology)
650 _aInfluence (Psychology)
650 _aMarketing--Psychological Aspects
650 _aManagement--Psychological Aspects
942 _cBK
_2ddc
999 _c46837
_d46837