| 000 | 01121 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a9780241953648 | ||
| 082 | _a658.80019 KAW | ||
| 100 | _aKawasaki, Guy | ||
| 245 | _aEnchantment: The Art of Changing Hearts, Minds and Actions | ||
| 260 |
_aNew York _bPortfolio/Penguin _c2011 |
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| 300 | _a211 | ||
| 520 | _aHow do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers, and changes hearts and minds. This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decade of experience as an entrepreneur. Few people in the world are qualified to teach you how to enchant. | ||
| 650 | _aPersuasion (Psychology) in Organizations | ||
| 650 | _aPersuasion (Psychology) | ||
| 650 | _aInfluence (Psychology) | ||
| 650 | _aMarketing--Psychological Aspects | ||
| 650 | _aManagement--Psychological Aspects | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c46837 _d46837 |
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