000			01064 a2200169 4500
020			_a9781839101830
082			_a658.049 JAN
100			_aJansson, Hans
245			_aInternational Business Strategy In Complex Markets
250			_a2
260			_bEdward Elgar Publishing _c2020 _aCheltenham, UK
300			_a357
520			_aIn this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment. Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.
650			_aInternational business enterprises.
650			_aExport marketing.
942			_cBK _2ddc
999			_c47253 _d47253