| 000 | 01165 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a9781595551351 | ||
| 082 | _a658.80019 REN | ||
| 100 | _aRenvoisé, Patrick | ||
| 245 |
_aNeuromarketing: _b Understanding the Buy Buttons in Your Customer's Brain |
||
| 260 |
_bHarperCollins Focus _aUnited States _c2007 |
||
| 300 | _a243 | ||
| 520 | _aThe latest brain research is changing the way we think about sales. How can this help you increase your business With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. | ||
| 650 | _aMarketing | ||
| 650 | _aPsychological aspects. | ||
| 650 | _aConsumers' preferences | ||
| 650 | _aNeuropsychology | ||
| 700 | _aMorin, Christophe | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c47915 _d47915 |
||