000 01165 a2200193 4500
020 _a9781595551351
082 _a658.80019 REN
100 _aRenvoisé, Patrick
245 _aNeuromarketing:
_b Understanding the Buy Buttons in Your Customer's Brain
260 _bHarperCollins Focus
_aUnited States
_c2007
300 _a243
520 _aThe latest brain research is changing the way we think about sales. How can this help you increase your business With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.
650 _aMarketing
650 _aPsychological aspects.
650 _aConsumers' preferences
650 _aNeuropsychology
700 _aMorin, Christophe
942 _cBK
_2ddc
999 _c47915
_d47915