000			01756 a2200181 4500
020			_a9780099535478
082			_a745.2 MCD
100			_aMcDonough, William
245			_aCradle to Cradle: Remaking the Way We Make Things
260			_bVintage Books _aLondon _c2009
300			_a192
520			_aReduce, reuse, and recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Baumgart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.
650			_aIndustrial Management
650			_aEnvironmental Aspects
650			_aRecycling (Waste)
700			_aBraungart, Michael
942			_cBK _2ddc
999			_c48025 _d48025