000			01377 a2200169 4500
005			20250219110224.0
020			_a9781788168663
082			_a658.827 JOH
100			_aJohnson, Matt A
245			_aBranding that Means Business
260			_bPublic Affairs _c2022 _aNew York
300			_a232
520			_a A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn't the first to come to mind, they'll click that button and it'll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors' experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
650			_aBranding (Marketing)
700			_aMisiaszek, Tessa
942			_cBK _2ddc
999			_c49067 _d49067