000			01449 a2200169 4500
005			20250130161410.0
020			_a9789388322683
082			_a658.827 RAM
100			_aRamya Ramamurthy
245			_aBranded in History: Fresh Marketing Lessons From Vintage Brands
260			_bHachette India _c2021 _aGurugram
300			_a309
520			_aLux soaps, Jabakusum hair oil, Woodwardâs Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands – both home-grown and foreign – were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.
650			_aBranding (Marketing)-India.
650			_aMarketing-Management.
942			_cBK _2ddc
999			_c49075 _d49075