000			01672 a2200205 4500
005			20250313121303.0
020			_a9781529600025
082			_a658.45 COR
100			_aCornelissen, Joep
245			_aCorporate Communication: A Guide to Theory and Practice
250			_a7
260			_aLondon _bSAGE Publications Ltd. _c2023
300			_a327
520			_aThis popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated to include: • changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media • the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication Updated case studies include Starbucks, Amazon, Microsoft and British Airways. This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
650			_aCommunication
650			_aEmployee communication
650			_aCorporate
650			_aOrganizational communication
942			_cBK _2ddc
999			_c49789 _d49789