000			01323 a2200181 4500
005			20250425100613.0
020			_a9781350098275
082			_a746.920688 KOU
100			_aKoumbis, Dimitri
245			_aIntroduction to fashion retailing : From managing to merchandising
250			_a2
260			_aBloomsbury Visual Arts _bNew York _c2021
300			_a158
520			_aIf you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
650			_aFashion merchandising.
650			_aRetail trade
942			_cBK _2ddc
999			_c49993 _d49993