000			00821 a2200181 4500
005			20250424151239.0
020			_a9782940411511
082			_a658.8 SHE
100			_aSheehan, Brian
245			_aBasics Marketing 03: Marketing Management
260			_aSwitzerland _bAVA Publishing _c2011
300			_a167
520			_aUnderstanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
650			_aTechnology Management & Public relations
650			_aGeneral Management of Marketing
650			_aCommerce - Business
942			_cBK _2ddc
999			_c50081 _d50081