000 01281 a2200169 4500
005 20250425113218.0
020 _a9781616893941
082 _a658.4022 GRA
100 _aGranet, Keith
245 _aBusiness of creativity: How to build the right team for success
260 _aPrinceton Architectural Pres
_bNew York
_c2017
300 _a190
520 _aLong known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one"-- Provided by publisher.
650 _aDesign
650 _aBusiness and Creativity
942 _cBK
_2ddc
999 _c50098
_d50098