000			00997 a2200181 4500
005			20250424154715.0
020			_a9780500290316
082			_a659.1 BAR
100			_aBarry, Pete
245			_aThe Advertising Concept Book: Think Now, Design Later A Complete Guide to Creative Ideas, Strategies and Campaigns
250			_a2nd
260			_aThames and Hudson _bNew York _c2008
300			_a295
520			_aStructured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
650			_aAdvertising
650			_aAdvertising campaigns.
942			_cBK _2ddc
999			_c50155 _d50155