| 000 | 01071 a2200181 4500 | ||
|---|---|---|---|
| 005 | 20250609152326.0 | ||
| 020 | _a9781472534408 | ||
| 082 | _a741.6 YAT | ||
| 100 | _aYates, Derek | ||
| 245 | _aCommunication Design: Insights from the Creative Industries | ||
| 260 |
_bFairchild Books _aLondon _c2015 |
||
| 300 | _a208 | ||
| 520 | _aThis book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape. | ||
| 650 | _aVisual communication | ||
| 650 | _aGraphic arts | ||
| 700 | _aPrice, Jessie | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c50714 _d50714 |
||