000			01423 a2200181 4500
005			20251009110216.0
020			_a9780198825043
082			_a338.064 DOD
100			_aDodgson, Mark
245			_aInnovation: A Very Short Introduction
250			_a2
260			_bOxford University Press _aOxford _c2018
300			_a141
520			_aWhat is innovation? How is innovation used in business? How can we use it to succeed? Innovation, the ways ideas are made valuable, plays an essential role in economic and social development, and is an increasingly topical issue. Over the last 150 years our world has hit an accelerated rate of transformation. From aeroplanes to television and penicillin, and from radios to frozen food and digital money, the fruits of innovation surround us. This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Considering innovation today, and discussing future disruptive technologies such as AI, which have important implications for work and employment, Mark Dodgson and David Gann consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy.
650			_aTechnological Innovations
700			_aGann, David
942			_cBK _2ddc
999			_c51439 _d51439