000			01764 a2200205 4500
005			20250918125815.0
020			_a9781118231937
082			_a658.872 FOX
100			_aFox, Vanessa
245			_aMarketing in the Age of Google: Your Online Strategy is Your Business Strategy
250			_aRev. and updated
260			_aHoboken _bWiley _c2012
300			_a254
520			_aSearch has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"-- /Provided by publisher.
650			_aInternet Marketing
650			_aInternet Searching
650			_aWeb Search Engines
650			_aMarketing
942			_cBK _2ddc
999			_c51677 _d51677