000			01107 a2200169 4500
005			20251018142706.0
020			_a9780061241895
082			_a153.852 CIA
100			_aCialdini, Robert B.
245			_aInfluence: The Psychology of Persuasion
260			_bHarper Colliens _aNew York _c2007
300			_a320
520			_aInfluener, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings. Dr. Robert B. Cialdini is the seminal ex pert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled per suader, and how to defend yourself against them. Perfect for people in all walks of life, the principles of befluence will move you toward profound personal change and act as a driving force for your success.
650			_aInfluence
650			_abusiness
942			_cBK _2ddc
999			_c51848 _d51848