000			01197 a2200181 4500
005			20251024123009.0
020			_a9781847946751
082			_a330.019 GNE
100			_aGneezy, Uri
245			_aWhy Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
260			_bRandom House _c2013 _aLondon
300			_a267
520			_aLeading behavioural economists John List and Uri Gneezy provide answers to all these questions, revealing the truth about what motivates us and how we respond to incentives. Along the way, they visit inner-city classrooms to study the impact of different types of reward on children's test scores. They scrutinise Chicago car dealerships to see how sales people decide what price to quote a prospective customer. And they study people as far apart as Tanzania and India to establish whether men really are more competitive than women. Their findings shed fascinating light on the complex science of human motivation. At the same time they show just how radically people's behaviour can be transformed by even the subtlest of carefully judged incentives.
650			_aEconomics
650			_aWhy Axis
700			_aList, John A
942			_cBK _2ddc
999			_c51861 _d51861