000			01494 a2200193 4500
005			20251126125159.0
020			_a9789356403482
082			_a658.4012 LAS
100			_aLasserre, Philippe
245			_aGlobal Strategic Management
250			_a5
260			_bBloomsbury Academic _c2023 _aNew Delhi
300			_a641
520			_aSeamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
650			_aStrategic planning
650			_aGlobalization-Economic aspects
700			_aMonteiro, Felipe
942			_cBK _2ddc
999			_c51942 _d51942