000 00531nam a2200193Ia 4500
999 _c5416
_d5416
001 A14129
008 120121s9999 xx 000 0 und d
020 _a9788131420164
082 _a659 JOH
100 _aJohn, Doris Rajakumari
245 _aCase Studies on Advertising Strategies: Trends and Practices
260 _aHyderabad
_bICFAI University Press
_c2008
300 _avii+369
365 _aRs
500 _aAdvertising & public relations(659)
650 _a Case Study
650 _aAdvertising Strategy
942 _2ddc