000 | 01123nam a2200313Ia 4500 | ||
---|---|---|---|
001 | A15759 | ||
008 | 120121s9999 xx 000 0 und d | ||
020 | _a9788175544406 | ||
041 | _aEnglish | ||
082 | _a658.827 KAP | ||
100 | _aKAPFERER, JEAN-NOEL | ||
245 |
_aNew Strategic Brand Management _bCreating and sustaining brand equity long term |
||
250 | _a4 | ||
260 |
_aNew Delhi _bKogan Page _c2011 |
||
300 | _a560 | ||
365 | _aRs | ||
500 | _aBrand Management(658.827) | ||
650 | _a Creating | ||
650 | _a Management | ||
650 | _a New | ||
650 | _a Strategic | ||
650 | _a equity | ||
650 | _a long | ||
650 | _a sustaining | ||
650 | _a term | ||
650 | _aBrand | ||
999 |
_c6876 _d6876 |
||
952 |
_w2012-01-22 _pA15759 _r2014-05-06 _40 _eBook Paradise _bAUCL _10 _o658.827 KAP _d0000-00-00 _70 _g495.00 _yBK _s2012-08-07 _00 _l1 _aAUCL |
||
952 |
_w2012-01-22 _pA16606 _r2014-05-06 _40 _eBook Paradise _bAUCL _10 _o658.827 KAP _d0000-00-00 _70 _g495.00 _yBK _s2013-09-10 _00 _l1 _aAUCL |