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Service management and marketing : : a customer relationship management approach / Christian Grönroos.

By: Material type: TextTextPublication details: Chichester ; New York :: Wiley,, c2000Edition: 2nd edDescription: x, 394 p. : ill. ; 25 cmISBN:
  • 0471720348 (alk. paper)
Subject(s): DDC classification:
  • 658.8 GRO 21
LOC classification:
  • HD9980.5 .G776 2000
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8 GRO (Browse shelf(Opens below)) Not for loan A18602
Total holds: 0

Includes bibliographical references and index.

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